Product strategy
Stakeholder buy-in
Design leadership
Commercial impact
Role
Design Lead
Origin
Pitched at quarterly planning
Team
8 engineers, BAs and a PM
Status
In progress
What a package is
On Webjet, a package is a flight and hotel booked together. It’s a win-win: customers don’t pay Webjet’s service or price guarantee fees, and a package booking is still worth much more to the business than a flight on its own, because the hotel is part of the basket.
001
The problem
Packages had barely been touched in years. Most of our optimisation work went into hotels, and packages sat on their own. We also didn’t really explain them, so many customers didn’t know what a package was, or whether it meant a flight, a hotel or both.
002
The idea
Make packages clearer and easier to understand, so more people choose them. When they do, customers pay fewer fees and Webjet earns more per booking, without having to raise fees to get there.
003
No case study yet
I’m right in the middle of it. Want the inside story before it’s written up? Invite me to an interview and I’ll walk you through it.