Netflix Social
Netflix Social
Netflix Social
Social Integration for Netflix
Social Integration for Netflix
Social Integration for Netflix
Project Overview
Project Overview
Project Overview
Problem
Problem
Problem
Netflix's vast content library leads to decision paralysis, impeding efficient content discovery. The recommendation algorithm prioritises popular or trending content, overlooking hidden gems and limiting personalisation.
Netflix's vast content library leads to decision paralysis, impeding efficient content discovery. The recommendation algorithm prioritises popular or trending content, overlooking hidden gems and limiting personalisation.
Netflix's vast content library leads to decision paralysis, impeding efficient content discovery. The recommendation algorithm prioritises popular or trending content, overlooking hidden gems and limiting personalisation.
Goal
Goal
Goal
Revamp Netflix user experience by creating an innovative feature to streamline content discovery, reduce decision fatigue, boost consumption, and enhance overall platform experience.
Revamp Netflix user experience by creating an innovative feature to streamline content discovery, reduce decision fatigue, boost consumption, and enhance overall platform experience.
Revamp Netflix user experience by creating an innovative feature to streamline content discovery, reduce decision fatigue, boost consumption, and enhance overall platform experience.
Solution
Solution
Solution
Introducing “Netflix Social”: A social integration fostering efficient content discovery through shared recommendations, personalised suggestions, and community engagement for an enhanced user experience.
Introducing “Netflix Social”: A social integration fostering efficient content discovery through shared recommendations, personalised suggestions, and community engagement for an enhanced user experience.
Introducing “Netflix Social”: A social integration fostering efficient content discovery through shared recommendations, personalised suggestions, and community engagement for an enhanced user experience.
My Role
My Role
My Role
User Research, Competitive Analysis, User Journey Mapping, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
User Research, Competitive Analysis, User Journey Mapping, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
User Research, Competitive Analysis, User Journey Mapping, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
Project Duration - 80 Hours
Project Duration - 80 Hours
Project Duration - 80 Hours
Online Poll for Feature Selection
Online Poll for Feature Selection
Online Poll for Feature Selection
To gather user preferences on a shortlist of potential new features for Netflix, a poll was be created via Instagram where 23 users voted for their most desired feature. Users were also given the option to suggest features that have not been been included in the poll, however no suggestions were provided. The shortlist of potential new features ranked from most desirable to least desirable are as follows:
To gather user preferences on a shortlist of potential new features for Netflix, a poll was be created via Instagram where 23 users voted for their most desired feature. Users were also given the option to suggest features that have not been been included in the poll, however no suggestions were provided. The shortlist of potential new features ranked from most desirable to least desirable are as follows:
To gather user preferences on a shortlist of potential new features for Netflix, a poll was be created via Instagram where 23 users voted for their most desired feature. Users were also given the option to suggest features that have not been been included in the poll, however no suggestions were provided. The shortlist of potential new features ranked from most desirable to least desirable are as follows:
Do you struggle to decide what to watch on Netflix due due to the abundance of options?
Yes
20 out of 23 respondents
Do you struggle to decide what to watch on Netflix due due to the abundance of options?
Yes
20 out of 23 respondents
Do you struggle to decide what to watch on Netflix due due to the abundance of options?
Yes
20 out of 23 respondents
What features would you like to see introduced on Netflix in the future?
What features would you like to see introduced on Netflix in the future?
The first option has been raised multiple times, and the second is common in platforms like Amazon Prime. To introduce a function that is both novel and advantageous, the Social Feature is chosen to be implemented.
The first option has been raised multiple times, and the second is common in platforms like Amazon Prime. To introduce a function that is both novel and advantageous, the Social Feature is chosen to be implemented.
The first option has been raised multiple times, and the second is common in platforms like Amazon Prime. To introduce a function that is both novel and advantageous, the Social Feature is chosen to be implemented.
Competitor Analysis
Competitor Analysis
Competitior Analysis
Amazon Prime
Amazon Prime
Hulu
Hulu
Apple TV+
Apple TV+
Overview
Overview
Overview
Amazon Prime Video is a subscription video on-demand over-the-top streaming and rental service offered as a standalone service or as part of Amazon's Prime subscription.
Amazon Prime Video is a subscription video on-demand over-the-top streaming and rental service offered as a standalone service or as part of Amazon's Prime subscription.
Amazon Prime
Amazon Prime Video is a subscription video on-demand over-the-top streaming and rental service offered as a standalone service or as part of Amazon's Prime subscription.
Hulu is an American subscription video on-demand service known for next-day access to current TV episodes and a diverse content library, exclusively available in the US.
Hulu is an American subscription video on-demand service known for next-day access to current TV episodes and a diverse content library, exclusively available in the US.
Hulu
Hulu is an American subscription video on-demand service known for next-day access to current TV episodes and a diverse content library, exclusively available in the US.
Apple TV+ is a subscription streaming service owned and operated by Apple Inc. offering a selection of original production film and television series called Apple Originals.
Apple TV+ is a subscription streaming service owned and operated by Apple Inc. offering a selection of original production film and television series called Apple Originals.
Apple TV+
Apple TV+ is a subscription streaming service owned and operated by Apple Inc. offering a selection of original production film and television series called Apple Originals.
Identified Opportunities
Identified Opportunities
Identified Opportunities
Enhance regional content availability and improve the user interface to streamline content discovery, thus catering to diverse global audiences more effectively.
Enhance regional content availability and improve the user interface to streamline content discovery, thus catering to diverse global audiences more effectively.
Amazon Prime
Enhance regional content availability and improve the user interface to streamline content discovery, thus catering to diverse global audiences more effectively.
Expand international availability to tap into global markets beyond the US, leveraging its extensive content library and diverse subscription options to attract a broader audience base.
Expand international availability to tap into global markets beyond the US, leveraging its extensive content library and diverse subscription options to attract a broader audience base.
Hulu
Expand international availability to tap into global markets beyond the US, leveraging its extensive content library and diverse subscription options to attract a broader audience base.
Invest in acquiring a broader content library beyond original programming to appeal to a wider range of viewers, while also considering partnerships or acquisitions to bolster its offerings.
Invest in acquiring a broader content library beyond original programming to appeal to a wider range of viewers, while also considering partnerships to bolster its offerings.
Apple TV+
Invest in acquiring a broader content library beyond original programming to appeal to a wider range of viewers, while also considering partnerships to bolster its offerings.
Strengths
Strengths
Strengths
Vast content library
Bundled with Prime membership
Global reach
Cross-platform compatibility
Vast content library
Bundled with Prime membership
Global reach
Cross-platform compatibility
Amazon Prime
Vast content library
Bundled with Prime membership
Global reach
Cross-platform compatibility
Extensive content library
Variety of subscription options
Next-day access to current TV episodes
Partnerships and add-ons
Live TV streaming
Extensive content library
Variety of subscription options
Next-day access to current TV episodes
Partnerships and add-ons
Live TV streaming
Hulu
Extensive content library
Variety of subscription options
Next-day access to current TV episodes
Partnerships and add-ons
Live TV streaming
High-quality original content
Integration with Apple ecosystem
No ads
Family sharing
High-quality original content
Integration with Apple ecosystem
No ads
Family sharing
Apple TV+
High-quality original content
Integration with Apple ecosystem
No ads
Family sharing
Weaknesses
Weaknesses
Weaknesses
Interface and user experience issues
Limited regional content availability.
Interface and user experience issues
Limited regional content availability.
Amazon Prime
Interface and user experience issues
Limited regional content availability.
Ads in lower-tier plans
Limited international availability
Ads in lower-tier plans
Limited international availability
Hulu
Ads in lower-tier plans
Limited international availability
Limited content library compared to competitors
Lack of back catalog
Device dependency.
Limited content library compared to competitors
Lack of back catalog
Device dependency.
Apple TV+
Limited content library compared to competitors
Lack of back catalog
Device dependency.
In conducting the competitor analysis, I carefully examined existing streaming platforms like Amazon Prime, Hulu, and Apple TV+. While these platforms offer various features, none of them have a feature comparable to the ability to add friends or share content directly on the platform. This unique feature introduces a novel approach to content discovery by incorporating social connections. Since users are not accustomed to such integrations in streaming platforms, I ensured that the design is intuitive and familiar. Drawing inspiration from popular social media apps that include an similar features, I aimed to create a sense of familiarity while delivering a fresh and innovative experience for users engaging with this feature for the first time. Notably, some of the design patterns that have inspired the feature's design include:
In conducting the competitor analysis, I carefully examined existing streaming platforms like Amazon Prime, Hulu, and Apple TV+. While these platforms offer various features, none of them have a feature comparable to the ability to add friends or share content directly on the platform. This unique feature introduces a novel approach to content discovery by incorporating social connections. Since users are not accustomed to such integrations in streaming platforms, I ensured that the design is intuitive and familiar. Drawing inspiration from popular social media apps that include an similar features, I aimed to create a sense of familiarity while delivering a fresh and innovative experience for users engaging with this feature for the first time. Notably, some of the design patterns that have inspired the feature's design include:
In conducting the competitor analysis, I carefully examined existing streaming platforms like Amazon Prime, Hulu, and Apple TV+. While these platforms offer various features, none of them have a feature comparable to the ability to add friends or share content directly on the platform. This unique feature introduces a novel approach to content discovery by incorporating social connections. Since users are not accustomed to such integrations in streaming platforms, I ensured that the design is intuitive and familiar. Drawing inspiration from popular social media apps that include an similar features, I aimed to create a sense of familiarity while delivering a fresh and innovative experience for users engaging with this feature for the first time. Notably, some of the design patterns that have inspired the feature's design include:
User List Styles
User List Styles
User List Styles
Profile Page Styles
Profile Page Styles
Profile Page Styles
Rating Styles
Rating Styles
Rating Styles
Desktop Tab Navigation Styles
Desktop Tab Navigation Styles
Desktop Tab Navigation Styles
Targeted Engagement
Targeted Engagement
Targeted Engagement
While the "Add a Friend" feature caters to a diverse audience, its primary focus is on individuals who actively use the platform and value social interactions surrounding content recommendations. This includes millennials, Gen Z users, socially engaged viewers, as well as content enthusiasts. The strategy is to strategically target these user groups in order to increase engagement while fostering a sense of community within Netflix.
While the "Add a Friend" feature caters to a diverse audience, its primary focus is on individuals who actively use the platform and value social interactions surrounding content recommendations. This includes millennials, Gen Z users, socially engaged viewers, as well as content enthusiasts. The strategy is to strategically target these user groups in order to increase engagement while fostering a sense of community within Netflix.
While the "Add a Friend" feature caters to a diverse audience, its primary focus is on individuals who actively use the platform and value social interactions surrounding content recommendations. This includes millennials, Gen Z users, socially engaged viewers, as well as content enthusiasts. The strategy is to strategically target these user groups in order to increase engagement while fostering a sense of community within Netflix.
Target Audience
Millennials
Gen Z users
Socially engaged viewers
Content enthusiasts
Target Audience
Millennials
Gen Z users
Socially engaged viewers
Content enthusiasts
Target Audience
Millennials
Gen Z users
Socially engaged viewers
Content enthusiasts
Objective
Increase engagement within the specified user groups
Foster a sense of community on Netflix
Objective
Increase engagement within the specified user groups
Foster a sense of community on Netflix
Objective
Increase engagement within the specified user groups
Foster a sense of community on Netflix
Primary Focus
Individuals actively using the platform
Those valuing social interactions around content recommendations
Primary Focus
Individuals actively using the platform
Those valuing social interactions around content recommendations
Primary Focus
Individuals actively using the platform
Those valuing social interactions around content recommendations
Strategy
Strategically target the identified user groups
Implement "Netflix Social" feature to enhance community and engagement
Strategy
Strategically target the identified user groups
Implement "Netflix Social" feature to enhance community and engagement
Strategy
Strategically target the identified user groups
Implement "Netflix Social" feature to enhance community and engagement
POVs And HMWs
POVs And HMWs
POVs And HMWs
Utilising all the secondary research conducted, I delved into the complexities of Netflix users' experiences and pinpointed critical areas ripe for enhancement. These findings allowed me to pinpoint areas requiring enhancement and craft Points of View (POVs) and How Might We (HMWs) statements tailored to tackle these challenges adeptly.
Utilising all the secondary research conducted, I delved into the complexities of Netflix users' experiences and pinpointed critical areas ripe for enhancement. These findings allowed me to pinpoint areas requiring enhancement and craft Points of View (POVs) and How Might We (HMWs) statements tailored to tackle these challenges adeptly.
Utilising all the secondary research conducted, I delved into the complexities of Netflix users' experiences and pinpointed critical areas ripe for enhancement. These findings allowed me to pinpoint areas requiring enhancement and craft Points of View (POVs) and How Might We (HMWs) statements tailored to tackle these challenges adeptly.
I’d like to explore ways to help users discover their desired content more effectively because they get overwhelmed by the abundance of options on Netflix.
I’d like to explore ways to help users discover their desired content more effectively because they get overwhelmed by the abundance of options on Netflix.
I’d like to explore ways to help users discover their desired content more effectively because they get overwhelmed by the abundance of options on Netflix.
How might we help Netflix users discover desired content more effectively?
How might we help Netflix users discover desired content more effectively?
How might we help Netflix users discover desired content more effectively?
I’d like to explore ways to help users get more personalised content recommendations because the platform’s algorithm do not provide reliable recommendations that are tailored to their preferences.
I’d like to explore ways to help users get more personalised content recommendations because the platform’s algorithm do not provide reliable recommendations that are tailored to their preferences.
I’d like to explore ways to help users get more personalised content recommendations because the platform’s algorithm do not provide reliable recommendations that are tailored to their preferences.
How might we help Netflix users get more personalised content recommendations?
How might we help Netflix users get more personalised content recommendations?
How might we help Netflix users get more personalised content recommendations?
I’d like to explore ways to help users connect with their friends who share similar interests so that they can discover new and exciting shows that align with their preferences.
I’d like to explore ways to help users connect with their friends who share similar interests so that they can discover new and exciting shows that align with their preferences.
I’d like to explore ways to help users connect with their friends who share similar interests so that they can discover new and exciting shows that align with their preferences.
How might we help Netflix users users get reliable recommendations from users with similar interest?
How might we help Netflix users users get reliable recommendations from users with similar interest?
How might we help Netflix users users get reliable recommendations from users with similar interest?
Brainstorming
Brainstorming
Brainstorming
With the Points of View (POVs) and How Might We (HMWs) statements in hand, I began brainstorming ideas to address the identified challenges and opportunities. I used the POVs to understand the specific user problems, while the HMWs helped me frame actionable questions aimed at finding solutions. By focusing on these prompts, I generated a range of innovative ideas and potential strategies to improve the Netflix user experience.
With the Points of View (POVs) and How Might We (HMWs) statements in hand, I began brainstorming ideas to address the identified challenges and opportunities. I used the POVs to understand the specific user problems, while the HMWs helped me frame actionable questions aimed at finding solutions. By focusing on these prompts, I generated a range of innovative ideas and potential strategies to improve the Netflix user experience.
With the Points of View (POVs) and How Might We (HMWs) statements in hand, I began brainstorming ideas to address the identified challenges and opportunities. I used the POVs to understand the specific user problems, while the HMWs helped me frame actionable questions aimed at finding solutions. By focusing on these prompts, I generated a range of innovative ideas and potential strategies to improve the Netflix user experience.
Add a friend
Add a friend
Add a friend
View Friend's Watchlist
View Friend's Watchlist
View Friend's Watchlist
View friend's activity
View friend's activity
View friend's activity
Share Recommendations
Share Recommendations
Share Recommendations
Create Shared Playlist
Create Shared Playlist
Create Shared Playlist
Add a Review
Add a Review
Add a Review
Group Discussions
Group Discussions
Group Discussions
Watch Together Across
Devices
Watch Together Across Devices
Watch Together Across Devices
Content Discovery Filters
Content Discovery Filters
Content Discovery Filters
Mood-Based
Recommendations
Mood-Based
Recommendations
Mood-Based Recommendations
Customisable
Recommendation Algorithm
Customisable
Recommendation Algorithm
Customisable Recommendation Algorithm
Popular Picks Among
Friends
Popular Picks Among Friends
Popular Picks Among Friends
Randomiser Feature
Randomiser Feature
Randomiser Feature
Reviews and Ratings
Reviews and Ratings
Reviews and Ratings
Collaborative Decision Polls
Collaborative Decision Polls
Collaborative Decision Polls
Content Discovery Surveys
Content Discovery Surveys
Content Discovery Surveys
User Stories
User Stories
User Stories
1
As a user, I want to be able to add my friends on Netflix so that I can see their activity and discover new shows and movies based on their recommendations.
As a user, I want to be able to add my friends on Netflix so that I can see their activity and discover new shows and movies based on their recommendations.
As a user, I want to be able to add my friends on Netflix so that I can see their activity and discover new shows and movies based on their recommendations.
2
As a user, I want to receive personalised recommendations based on the viewing activity of my friends, so that I can explore content that comes recommended by people I trust.
As a user, I want to receive personalised recommendations based on the viewing activity of my friends, so that I can explore content that comes recommended by people I trust.
As a user, I want to receive personalised recommendations based on the viewing activity of my friends, so that I can explore content that comes recommended by people I trust.
3
As a user, I want to be able to easily search for my friends on Netflix using their usernames, so that I can quickly connect with them and share our viewing experiences.
As a user, I want to be able to easily search for my friends on Netflix using their usernames, so that I can quickly connect with them and share our viewing experiences.
As a user, I want to be able to easily search for my friends on Netflix using their usernames, so that I can quickly connect with them and share our viewing experiences.
4
As a user, I want to have a "Mutual Favourites" section that highlights shows or movies that both I and my friends have enjoyed so that I can identify content that we have in common and engage in discussions.
As a user, I want to have a "Mutual Favourites" section that highlights shows or movies that both I and my friends have enjoyed so that I can identify content that we have in common and engage in discussions.
As a user, I want to have a "Mutual Favourites" section that highlights shows or movies that both I and my friends have enjoyed so that I can identify content that we have in common and engage in discussions.
Personas
Personas
Personas
Feature Set
Feature Set
Feature Set
MUST HAVE FEATURES
MUST HAVE FEATURES
MUST HAVE FEATURES
Add a Friend
Add a Friend
Add a Friend
Add a friend on Netflix
Add a friend on Netflix
Add a friend on Netflix
Search (enhanced)
Search (enhanced)
Search (enhanced)
Search for usernames (beginning with @) to add as friends
Search for usernames (beginning with @) to add as friends
Search for usernames (beginning with @) to add as friends
Recommend to
Recommend to
Recommend to
Recommend content to friends (including a rating)
Recommend content to friends (including a rating)
Recommend content to friends (including a rating)
Shared Recommendations
Shared Recommendations
Shared Recommendations
Recommendations based on both the user and their friend’s preferences
Recommendations based on both the user and their friend’s preferences
Recommendations based on both the user and their friend’s preferences
NICE TO HAVE FEATURES
NICE TO HAVE FEATURES
NICE TO HAVE FEATURES
Like
Like
Like
Acknowledge a friend’s recommendation by putting a like
Acknowledge a friend’s recommendation by putting a like
Acknowledge a friend’s recommendation by putting a like
Mute a Friend
Mute a Friend
Mute a Friend
Mute a friend to not get notifications of their activity
Mute a friend to not get notifications of their activity
Mute a friend to not get notifications of their activity
Enable Ghost Mode
Enable Ghost Mode
Enable Ghost Mode
Hide user’s activity from their friends
Hide user’s activity from their friends
Hide user’s activity from their friends
User Flows
User Flows
User Flows
Low Fidelity Wireframes
Low Fidelity Wireframes
Low Fidelity Wireframes
Style Guide
Style Guide
Style Guide
Usability Test
Usability Test
Usability Test
The usability test for the Netflix Social feature aimed to evaluate its effectiveness and user satisfaction. The target audience included Netflix users who were familiar with the platform and its basic features. The test was conducted with 5 participants, and they were asked to perform 5 tasks related to Netflix Social.
The usability test for the Netflix Social feature aimed to evaluate its effectiveness and user satisfaction. The target audience included Netflix users who were familiar with the platform and its basic features. The test was conducted with 5 participants, and they were asked to perform 5 tasks related to Netflix Social.
The usability test for the Netflix Social feature aimed to evaluate its effectiveness and user satisfaction. The target audience included Netflix users who were familiar with the platform and its basic features. The test was conducted with 5 participants, and they were asked to perform 5 tasks related to Netflix Social.
OBJECTIVES
OBJECTIVES
OBJECTIVES
Assess the ease of discovering the "Netflix Social" feature.
Evaluate the clarity of the user interface and instructions for adding a friend, accepting a friend request and sharing/receiving recommendations.
Gather user feedback on the overall experience and satisfaction with the feature.
Assess the ease of discovering the "Netflix Social" feature.
Evaluate the clarity of the user interface and instructions for adding a friend, accepting a friend request and sharing/receiving recommendations.
Gather user feedback on the overall experience and satisfaction with the feature.
Assess the ease of discovering the "Netflix Social" feature.
Evaluate the clarity of the user interface and instructions for adding a friend, accepting a friend request and sharing/receiving recommendations.
Gather user feedback on the overall experience and satisfaction with the feature.
1
1
1
Send a Friend Request
Send a Friend Request
Send a Friend Request
Your friend Camille recently created a Netflix account, and you want to connect with them. Send Camille a friend request.
Your friend Camille recently created a Netflix account, and you want to connect with them. Send Camille a friend request.
Your friend Camille recently created a Netflix account, and you want to connect with them. Send Camille a friend request.
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 2.4/10 (1 is very easy and 10 is very difficult)
Average Difficulty Rating: 2.4/10 (1 is very easy and 10 is very difficult)
Average Difficulty Rating: 2.4/10 (1 is very easy and 10 is very difficult)
2
2
2
Recommend a movie to a friend
Recommend a movie to a friend
Recommend a movie to a friend
You recently watched “Where the crawdads sing” and you really enjoyed the movie. You know your friend Nadine who share a similar taste in movies as you will also enjoy it. Recommend the movie to your friend Nadine.
You recently watched “Where the crawdads sing” and you really enjoyed the movie. You know your friend Nadine who share a similar taste in movies as you will also enjoy it. Recommend the movie to your friend Nadine.
You recently watched “Where the crawdads sing” and you really enjoyed the movie. You know your friend Nadine who share a similar taste in movies as you will also enjoy it. Recommend the movie to your friend Nadine.
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 1.4/10
Average Difficulty Rating: 1.4/10
Average Difficulty Rating: 1.4/10
3
3
3
Respond to a Recommendation
Respond to a Recommendation
Respond to a Recommendation
Someone has recommended “Catch me if you can” and a few other movies to you. Explore the recommendations and reject the sender’s request.
Someone has recommended “Catch me if you can” and a few other movies to you. Explore the recommendations and reject the sender’s request.
Someone has recommended “Catch me if you can” and a few other movies to you. Explore the recommendations and reject the sender’s request.
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 1/10
Average Difficulty Rating: 1/10
Average Difficulty Rating: 1/10
4
4
4
Accept a Friend Request
Accept a Friend Request
Accept a Friend Request
You ran into your colleague Natalie at work who said that they had send you a friend request on Netflix yesterday. Accept their friend request.
You ran into your colleague Natalie at work who said that they had send you a friend request on Netflix yesterday. Accept their friend request.
You ran into your colleague Natalie at work who said that they had send you a friend request on Netflix yesterday. Accept their friend request.
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 1/10
Average Difficulty Rating: 1/10
Average Difficulty Rating: 1/10
Overall, participants expressed positive feedback about the feature's simplicity and the potential for social interactions on the platform. Most participants found the user interface intuitive and well organised. The majority of users could easily navigate through the process without requiring additional instructions.
Overall, participants expressed positive feedback about the feature's simplicity and the potential for social interactions on the platform. Most participants found the user interface intuitive and well organised. The majority of users could easily navigate through the process without requiring additional instructions.
Overall, participants expressed positive feedback about the feature's simplicity and the potential for social interactions on the platform. Most participants found the user interface intuitive and well organised. The majority of users could easily navigate through the process without requiring additional instructions.
Recommendations based on Key Findings
Recommendations based on Key Findings
Recommendations based on Key Findings
Enable username lookup using the Search button
Change the “Requests” tab to “Pending Requests” to reduce confusion
Change the thumbs up icon to a different icon so users do no overlook it, thinking that it is the ‘like’ button - as seen in Netflix's current version.
Enable username lookup using the Search button
Change the “Requests” tab to “Pending Requests” to reduce confusion
Change the thumbs up icon to a different icon so users do no overlook it, thinking that it is the ‘like’ button - as seen in Netflix's current version.
Enable username lookup using the Search button
Change the “Requests” tab to “Pending Requests” to reduce confusion
Change the thumbs up icon to a different icon so users do no overlook it, thinking that it is the ‘like’ button - as seen in Netflix's current version.
Iteration
Iteration
Iteration
Before
Before
Before
"Requests" tab serves as a dedicated space to manage incoming friend requests
"Requests" tab serves as a dedicated space to manage incoming friend requests
"Requests" tab serves as a dedicated space to manage incoming friend requests
After
After
After
"Requests" changed to "Pending Request" for improved clarity
"Requests" changed to "Pending Request" for improved clarity
"Requests" changed to "Pending Request" for improved clarity
Before
Before
Before
The thumbs-up icon, intended for recommending movies, caused confusion as it resembled the 'like' button in Netflix's current version
The thumbs-up icon, intended for recommending movies, caused confusion as it resembled the 'like' button in Netflix's current version
The thumbs-up icon, intended for recommending movies, caused confusion as it resembled the 'like' button in Netflix's current version
After
After
After
The thumbs-up icon has been replaced with a star icon, as stars better signify reviewing and recommending movies, aiming to reduce confusion.
The thumbs-up icon has been replaced with a star icon, as stars better signify reviewing and recommending movies, aiming to reduce confusion.
The thumbs-up icon has been replaced with a star icon, as stars better signify reviewing and recommending movies, aiming to reduce confusion.
UI Implementation
UI Implementation
UI Implementation
Discover with Ease
Discover with Ease
Discover with Ease
The Netflix Social icon placed at the top right adjacent to search for easy discovery, featuring a user-friendly "friends" icon design for instant recognition
The Netflix Social icon placed at the top right adjacent to search for easy discovery, featuring a user-friendly "friends" icon design for instant recognition
The Netflix Social icon placed at the top right adjacent to search for easy discovery, featuring a user-friendly "friends" icon design for instant recognition
Original Carousel Display
Original Carousel Display
Original Carousel Display
Retained Netflix's original carousel layout for familiarity, showcasing 6 movies/shows at a glance in a list format for seamless navigation
Retained Netflix's original carousel layout for familiarity, showcasing 6 movies/shows at a glance in a list format for seamless navigation
Retained Netflix's original carousel layout for familiarity, showcasing 6 movies/shows at a glance in a list format for seamless navigation
Three-Tab System
Three-Tab System
Three-Tab System
Implementing three tabs "Recommendations," "Friends," and "Pending Requests" to ensure a logically structured and intuitive UI, enabling seamless navigation between different social features while prioritising user control
Implementing three tabs "Recommendations," "Friends," and "Pending Requests" to ensure a logically structured and intuitive UI, enabling seamless navigation between different social features while prioritising user control
Implementing three tabs "Recommendations," "Friends," and "Pending Requests" to ensure a logically structured and intuitive UI, enabling seamless navigation between different social features while prioritising user control
Subtle User Identification
Subtle User Identification
Subtle User Identification
Recommender's picture in the corner enhances user experience, ensuring instant recognition and introducing a valuable social dimension to content discovery while prioritising unobtrusive design
Recommender's picture in the corner enhances user experience, ensuring instant recognition and introducing a valuable social dimension to content discovery while prioritising unobtrusive design
Recommender's picture in the corner enhances user experience, ensuring instant recognition and introducing a valuable social dimension to content discovery while prioritising unobtrusive design
Categorised Content Carousels
Categorised Content Carousels
Categorised Content Carousels
Categorised carousels eg.,"Recent Recommendations from Friends," streamline content discovery
Categorised carousels eg.,"Recent Recommendations from Friends," streamline content discovery
Categorised carousels eg.,"Recent Recommendations from Friends," streamline content discovery
Cards
Cards
Cards
Preserved Netflix's original movie card design while incorporating specific additions tailored for the "Netflix Social” feature.
Preserved Netflix's original movie card design while incorporating specific additions tailored for the "Netflix Social” feature.
Preserved Netflix's original movie card design while incorporating specific additions tailored for the "Netflix Social” feature.
Carousel Indicators displaying the count of movies recommended by the user, not shown for single recommendations
Carousel Indicators displaying the count of movies recommended by the user, not shown for single recommendations
Carousel Indicators displaying the count of movies recommended by the user, not shown for single recommendations
Non-friend Recommender Information (full name, username) with the option to 'Respond' to the friend request
Non-friend Recommender Information (full name, username) with the option to 'Respond' to the friend request
Non-friend Recommender Information (full name, username) with the option to 'Respond' to the friend request
The star icon serves as an indicator for recommending content, allowing users to provide recommendations to friends
The star icon serves as an indicator for recommending content, allowing users to provide recommendations to friends
The star icon serves as an indicator for recommending content, allowing users to provide recommendations to friends
Content endorsed by friends is accompanied by an image list featuring all recommending friends, along with an average rating from the collective group of endorsers
Content endorsed by friends is accompanied by an image list featuring all recommending friends, along with an average rating from the collective group of endorsers
Content endorsed by friends is accompanied by an image list featuring all recommending friends, along with an average rating from the collective group of endorsers
User Profile
User Profile
User Profile
Friends' unlocked profiles allow content recommendation or friend removal
Friends' unlocked profiles allow content recommendation or friend removal
Friends' unlocked profiles allow content recommendation or friend removal
Non-friends' locked profiles offer accept/cancel request options.
Non-friends' locked profiles offer accept/cancel request options.
Non-friends' locked profiles offer accept/cancel request options.
For non-friends, profiles are restricted, showcasing only the recommendations sent by them to maintain privacy
For non-friends, profiles are restricted, showcasing only the recommendations sent by them to maintain privacy
For non-friends, profiles are restricted, showcasing only the recommendations sent by them to maintain privacy
User info includes profile photo, name, username, mutual friends count, and viewing preference similarity percentage.
User info includes profile photo, name, username, mutual friends count, and viewing preference similarity percentage.
User info includes profile photo, name, username, mutual friends count, and viewing preference similarity percentage.
Rating Content
Rating Content
Rating Content
Enabling users to recommend movies/shows with ratings on various aspects, ensuring a personalised and tailored suggestion experience
Enabling users to recommend movies/shows with ratings on various aspects, ensuring a personalised and tailored suggestion experience
Enabling users to recommend movies/shows with ratings on various aspects, ensuring a personalised and tailored suggestion experience
Top Friends suggestions to prioritise convenience for TV users, suggesting friends with frequent interactions to eliminate manual search box input
Top Friends suggestions to prioritise convenience for TV users, suggesting friends with frequent interactions to eliminate manual search box input
Top Friends suggestions to prioritise convenience for TV users, suggesting friends with frequent interactions to eliminate manual search box input
Survey scale for rating plot, acting, cinematography, soundtrack, and overall experience
Survey scale for rating plot, acting, cinematography, soundtrack, and overall experience
Survey scale for rating plot, acting, cinematography, soundtrack, and overall experience
Appropriate action feedback to distinguish users with and without sent recommendations
Appropriate action feedback to distinguish users with and without sent recommendations
Appropriate action feedback to distinguish users with and without sent recommendations
