CollabMyTrip
CollabMyTrip
CollabMyTrip
Effortless Planning for Busy Travellers
Effortless Planning for Busy Travellers
Effortless Planning for Busy Travellers
Project Overview
Project Overview
Project Overview
Problem
Problem
Problem
Young adults in the 18-26 age group often find planning overseas trips stressful and time-consuming due to their busy lives. This reluctance stems from factors such as lack of motivation, experience, and budget constraints.
Young adults in the 18-26 age group often find planning overseas trips stressful and time-consuming due to their busy lives. This reluctance stems from factors such as lack of motivation, experience, and budget constraints.
Young adults in the 18-26 age group often find planning overseas trips stressful and time-consuming due to their busy lives. This reluctance stems from factors such as lack of motivation, experience, and budget constraints.
Goal
Goal
Goal
The goal is to empower young adults, leading busy lives, to plan overseas trips confidently and effortlessly by fostering a collaborative approach and a sense of exploration and adventure.
The goal is to empower young adults, leading busy lives, to plan overseas trips confidently and effortlessly by fostering a collaborative approach and a sense of exploration and adventure.
The goal is to empower young adults, leading busy lives, to plan overseas trips confidently and effortlessly by fostering a collaborative approach and a sense of exploration and adventure.
Solution
Solution
Solution
CollabMyTrip, a collaborative travel app, connects users, enabling them to share travel ideas and co-create itineraries, ensuring that busy young travellers can plan unforgettable journeys without the stress of extensive research.
CollabMyTrip, a collaborative travel app, connects users, enabling them to share travel ideas and co-create itineraries, ensuring that busy young travellers can plan unforgettable journeys without the stress of extensive research.
CollabMyTrip, a collaborative travel app, connects users, enabling them to share travel ideas and co-create itineraries, ensuring that busy young travellers can plan unforgettable journeys without the stress of extensive research.
My Role
My Role
My Role
User Research, Stakeholder Interviews, Competitive Analysis, Persona Development, User Journey Mapping, Information Architecture, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
User Research, Stakeholder Interviews, Competitive Analysis, Persona Development, User Journey Mapping, Information Architecture, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
User Research, Stakeholder Interviews, Competitive Analysis, Persona Development, User Journey Mapping, Information Architecture, Wire-framing, Prototyping, Usability Testing, Visual Design, Branding, UI Implementation, Design Iteration, Documentation
Project Duration - 6 Weeks
Project Duration - 6 Weeks
Project Duration - 6 Weeks
Research Plan
Research Plan
Research Plan
Research Objectives: Determine the importance of taking a trip for the target audience, understand the complete process of planning an overseas trip for the target audience, learn how budgeting plays a role in planning, and uncover user preferences for planning resources.
Research Objectives: Determine the importance of taking a trip for the target audience, understand the complete process of planning an overseas trip for the target audience, learn how budgeting plays a role in planning, and uncover user preferences for planning resources.
Research Objectives: Determine the importance of taking a trip for the target audience, understand the complete process of planning an overseas trip for the target audience, learn how budgeting plays a role in planning, and uncover user preferences for planning resources.
01
01
01
CompetitorAnalysis
CompetitorAnalysis
CompetitorAnalysis
To understand the viability of a digital agent amongst young adults at the moment and how similar products are performing.
To understand the viability of a digital agent amongst young adults at the moment and how similar products are performing.
To understand the viability of a digital agent amongst young adults at the moment and how similar products are performing.
02
02
02
User Research
User Research
User Research
To hear from about the various challenges of trip planning and how they overcome these challenges at the moment.
To hear from about the various challenges of trip planning and how they overcome these challenges at the moment.
To hear from about the various challenges of trip planning and how they overcome these challenges at the moment.
Competitor Analysis
Competitor Analysis
Competitor Analysis
The journey started with comprehensive secondary research, unveiling existing travel applications like TripAdvisor, TripIt, and Inspirock. Key findings highlighted the lack of a holistic travel itinerary creation feature among popular travel industry platforms.
The journey started with comprehensive secondary research, unveiling existing travel applications like TripAdvisor, TripIt, and Inspirock. Key findings highlighted the lack of a holistic travel itinerary creation feature among popular travel industry platforms.
The journey started with comprehensive secondary research, unveiling existing travel applications like TripAdvisor, TripIt, and Inspirock. Key findings highlighted the lack of a holistic travel itinerary creation feature among popular travel industry platforms.
TripAdvisor
TripAdvisor
TripIt
TripIt
Inspirock
Inspirock
Company
Company
Mission statement
Mission statement
Mission statement
Travelers that want tips and recommendations from other travelers and book accommodations, flights, and things to do straight from the same platform.
TripAdvisor
Travelers that want tips and recommendations from other travelers and book accommodations, flights, and things to do straight from the same platform.
Travelers that want tips and recommendations from other travelers and book accommodations, flights, and things to do straight from the same platform.
A minimal & old school business travel planner to organize all the essential details for work trips.
A minimal & old school business travel planner to organize all the essential details for work trips.
TripIt
A minimal & old school business travel planner to organize all the essential details for work trips.
Travelers who want AI to create a highly detailed and structured plan for them.
Travelers who want AI to create a highly detailed and structured plan for them.
Inspirock
Travelers who want AI to create a highly detailed and structured plan for them.
Audience Demographics
Audience Demographics
Audience Demographics
48.12% male and 51.88% female. The largest age group of visitors are 25 - 34 year olds
TripAdvisor
48.12% male and 51.88% female. The largest age group of visitors are 25 - 34 year olds
48.12% male and 51.88% female. The largest age group of visitors are 25 - 34 year olds
57.84% male and 42.16% female. The largest age group of visitors are 25 - 34 year olds
57.84% male and 42.16% female. The largest age group of visitors are 25 - 34 year olds
TripIt
57.84% male and 42.16% female. The largest age group of visitors are 25 - 34 year olds
50.45% male and 49.55% female. The largest age group of visitors are 25 - 34 year olds
50.45% male and 49.55% female. The largest age group of visitors are 25 - 34 year olds
Inspirock
50.45% male and 49.55% female. The largest age group of visitors are 25 - 34 year olds
Top Marketing Channel
Top Marketing Channel
Top Marketing Channel
Search
Search
TripAdvisor
Search
Direct
Direct
TripIt
Direct
Search
Search
Inspirock
Search
Version
Version
Version
Web, iOS and Android
Web, iOS and Android
TripAdvisor
Web, iOS and Android
Web, iOS and Android
Web, iOS and Android
TripIt
Web, iOS and Android
Web
Web
Inspirock
Web
Top Feature
Top Feature
Top Feature
Highly trusted discussion forum with suggestions and recommendations from real travellers
Highly trusted discussion forum with suggestions and recommendations from real travellers
TripAdvisor
Highly trusted discussion forum with suggestions and recommendations from real travellers
Organizes all travel information in one place ensuring a smooth and stress- free trip
Organizes all travel information in one place ensuring a smooth and stress- free trip
TripIt
Organizes all travel information in one place ensuring a smooth and stress- free trip
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Inspirock
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Strengths
Strengths
Strengths
A platform to share and read public reviews and recommendations and book all without leaving the app.
Large database of reviews and ratings.
Trusted platform amongst millions of travellers
A platform to share and read public reviews and recommendations and book all without leaving the app.
Large database of reviews and ratings.
Trusted platform amongst millions of travellers
TripAdvisor
A platform to share and read public reviews and recommendations and book all without leaving the app.
Large database of reviews and ratings.
Trusted platform amongst millions of travellers
Organises all travel plans no matter where they are booked
Automatically imports travel details from user’s inboxes.
Helpful reminders and alerts regarding flight status, delays, and gate numbers
Organises all travel plans no matter where they are booked
Automatically imports travel details from user’s inboxes.
Helpful reminders and alerts regarding flight status, delays, and gate numbers
TripIt
Organises all travel plans no matter where they are booked
Automatically imports travel details from user’s inboxes.
Helpful reminders and alerts regarding flight status, delays, and gate numbers
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Travel guides with built-in travel efficiency optimisation.
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Travel guides with built-in travel efficiency optimisation.
Inspirock
Creates a customised itinerary based on users’ answers to a list of questions - easy and straightforward
Travel guides with built-in travel efficiency optimisation.
Weaknesses
Weaknesses
Weaknesses
Not very user-friendly or fun to use
Does not support importing bookings or information into the user’s travel planner.
Not very user-friendly or fun to use
Does not support importing bookings or information into the user’s travel planner.
TripAdvisor
Not very user-friendly or fun to use
Does not support importing bookings or information into the user’s travel planner.
Stiff and formal interface
No features other than organising booking details
Not ‘fun’
Stiff and formal interface
No features other than organising booking details
Not ‘fun’
TripIt
Stiff and formal interface
No features other than organising booking details
Not ‘fun’
Supports limited destinations
Low Credibility, often providing incorrect suggestions, outdated information
Supports limited destinations
Low Credibility, often providing incorrect suggestions, outdated information
Inspirock
Supports limited destinations
Low Credibility, often providing incorrect suggestions, outdated information
Features
Features
Community
Community
Community
Yes
Yes
Yes
TripAdvisor
No
No
No
TripIt
No
No
No
Inspirock
App
App
App
Yes
Yes
Yes
TripAdvisor
Yes
Yes
Yes
TripIt
No
No
No
Inspirock
Reviews
Reviews
Reviews
Yes
Yes
Yes
TripAdvisor
No
No
No
TripIt
Yes
Yes
Yes
Inspirock
Reminders/Alerts
Reminders/Alerts
Reminders
No
No
No
TripAdvisor
Yes
Yes
Yes
TripIt
No
No
No
Inspirock
Travel Guidance
Travel Guidance
Travel Guidance
Yes
Yes
Yes
TripAdvisor
No
No
No
TripIt
Yes
Yes
Yes
Inspirock
Personalized Itinerary
Personalized Itinerary
Personalized Itinerary
No
No
No
TripAdvisor
Yes
Yes
Yes
TripIt
Yes
Yes
Yes
Inspirock
Discussion Boards
Discussion Boards
Discussion Boards
Yes
Yes
Yes
TripAdvisor
No
No
No
TripIt
No
No
No
Inspirock
Hotels/Flights
Hotels/Flights
Hotels/Flights
Yes
Yes
Yes
TripAdvisor
Yes
Yes
Yes
TripIt
Yes
Yes
Yes
Inspirock
Browse without Sign Up
Browse without Sign Up
Browse without Sign Up
Yes
Yes
Yes
TripAdvisor
No
No
No
TripIt
Yes
Yes
Yes
Inspirock
User Interviews
User Interviews
User Interviews
5
5
participants
participants
320
320
minutes of conversation
minutes of conversation
minutes of conversation
Age Range : 19-26
3 Female, 2 Male
Interview participants were chosen from a range of ethnicities, geographic locations, level of travel experience, etc for more inclusion and targeted insights ensuring better decision-making and usability of the product by everyone.
Age Range : 19-26
3 Female, 2 Male
Interview participants were chosen from a range of ethnicities, geographic locations, level of travel experience, etc for more inclusion and targeted insights ensuring better decision-making and usability of the product by everyone.
Age Range : 19-26
3 Female, 2 Male
Interview participants were chosen from a range of ethnicities, geographic locations, level of travel experience, etc for more inclusion and targeted insights ensuring better decision-making and usability of the product by everyone.
Research Questions
What does traveling mean to young adults?
How difficult is it for young adults to fit an overseas trip into their schedule?
What steps do young adults take to plan an overseas trip?
What parts of the planning process do the target audience enjoy/detest?
What are the positives/negatives of the methods currently being used to plan a trip?
How do young adults organize budgets during trip planning?
Is there any reason that may cause young adults to abandon a travel plan, and why?
Research Questions
What does traveling mean to young adults?
How difficult is it for young adults to fit an overseas trip into their schedule?
What steps do young adults take to plan an overseas trip?
What parts of the planning process do the target audience enjoy/detest?
What are the positives/negatives of the methods currently being used to plan a trip?
How do young adults organize budgets during trip planning?
Is there any reason that may cause young adults to abandon a travel plan, and why?
Research Questions
What does traveling mean to young adults?
How difficult is it for young adults to fit an overseas trip into their schedule?
What steps do young adults take to plan an overseas trip?
What parts of the planning process do the target audience enjoy/detest?
What are the positives/negatives of the methods currently being used to plan a trip?
How do young adults organize budgets during trip planning?
Is there any reason that may cause young adults to abandon a travel plan, and why?
Synthesis Debrief
Synthesis Debrief
Synthesis Debrief
After conducting user research interviews with 5 participants between the ages of 19-26 (3 females and 2 males), hearing their opinions, motivations, and pain points uncovered a lot of information regarding planning an overseas trip for young adults. In this exercise, synthesizing all that data using affinity mapping identified important themes and insights. It was interesting to see how different participants from different backgrounds could be clustered together based on their opinions about one theme while participants from similar backgrounds did not fall into the same cluster at all.
After conducting user research interviews with 5 participants between the ages of 19-26 (3 females and 2 males), hearing their opinions, motivations, and pain points uncovered a lot of information regarding planning an overseas trip for young adults. In this exercise, synthesizing all that data using affinity mapping identified important themes and insights. It was interesting to see how different participants from different backgrounds could be clustered together based on their opinions about one theme while participants from similar backgrounds did not fall into the same cluster at all.
After conducting user research interviews with 5 participants between the ages of 19-26 (3 females and 2 males), hearing their opinions, motivations, and pain points uncovered a lot of information regarding planning an overseas trip for young adults. In this exercise, synthesizing all that data using affinity mapping identified important themes and insights. It was interesting to see how different participants from different backgrounds could be clustered together based on their opinions about one theme while participants from similar backgrounds did not fall into the same cluster at all.
Important Themes
Important Themes
Important Themes
1
1
1
Feelings about planning an overseas trip
Feelings about planning an overseas trip
Feelings about planning an overseas trip
2 participants positive, 3 found the process stressful, tiring, and time-consuming.
2 participants positive, 3 found the process stressful, tiring, and time-consuming.
2 participants positive, 3 found the process stressful, tiring, and time-consuming.
2
2
2
Taking control of planning
Taking control of planning
Taking control of planning
1 participant strictly wanted control, 2 preferred others to deal with it, 2 were fine with either.
1 participant strictly wanted control, 2 preferred others to deal with it, 2 were fine with either.
1 participant strictly wanted control, 2 preferred others to deal with it, 2 were fine with either.
3
3
3
Approach to itinerary
Approach to itinerary
Approach to itinerary
Majority of the participants preferred a thorough, detailed itinerary.
Majority of the participants preferred a thorough, detailed itinerary.
Majority of the participants preferred a thorough, detailed itinerary.
4
4
4
Challenges
Challenges
Challenges
Initially considered lack of time, money, experience, and motivation as main challenges; interview revealed insufficient information also identified as a possible problem.
Initially considered lack of time, money, experience, and motivation as main challenges; interview revealed insufficient information also identified as a possible problem.
Initially considered lack of time, money, experience, and motivation as main challenges; interview revealed insufficient information also identified as a possible problem.
5
5
Valued attributes
Valued attributes
Valued attributes
Participants expressed values such as authenticity, affordability, reliability, safety, and guidance.
Participants expressed values such as authenticity, affordability, reliability, safety, and guidance.
Participants expressed values such as authenticity, affordability, reliability, safety, and guidance.
6
6
6
Planning resources
Planning resources
Planning resources
3 out of 5 participants did personal research as a first step, while 2 consulted a travel agency or friends/family for recommendations.
3 out of 5 participants did personal research as a first step, while 2 consulted a travel agency or friends/family for recommendations.
3 out of 5 participants did personal research as a first step, while 2 consulted a travel agency or friends/family for recommendations.
7
7
Purposes of travel
Purposes of travel
Purposes of travel
Identified purposes included escaping, learning, experiencing, and discovering. One participant always travels solo, while others prefer company.
Identified purposes included escaping, learning, experiencing, and discovering. One participant always travels solo, while others prefer company.
Identified purposes included escaping, learning, experiencing, and discovering. One participant always travels solo, while others prefer company.
POVs And HMWs
POVs And HMWs
POVs And HMWs
POV 1
POV 1
POV 1
Problem: Busy young adults find trip planning stressful and time-consuming due to their work schedule.
Problem: Busy young adults find trip planning stressful and time-consuming due to their work schedule.
Problem: Busy young adults find trip planning stressful and time-consuming due to their work schedule.
Goal: Simplify overseas trip planning for full-time employees.
Goal: Simplify overseas trip planning for full-time employees.
Goal: Simplify overseas trip planning for full-time employees.
HMW
HMW
HMW
Reduce the effort and steps required to plan a trip for working young adults.
Make the trip planning process more time-efficient for working young adults.
Utilize minimum user inputs to create highly personalized travel plans.
Reduce the effort and steps required to plan a trip for working young adults.
Make the trip planning process more time-efficient for working young adults.
Utilize minimum user inputs to create highly personalized travel plans.
Reduce the effort and steps required to plan a trip for working young adults.
Make the trip planning process more time-efficient for working young adults.
Utilize minimum user inputs to create highly personalized travel plans.
POV 2
POV 2
POV 2
Problem: Beginners lack confidence in planning trips independently due to reliance on others or lack of experience.
Problem: Beginners lack confidence in planning trips independently due to reliance on others or lack of experience.
Problem: Beginners lack confidence in planning trips independently due to reliance on others or lack of experience.
Goal: Boost confidence and independence in trip planning for beginners.
Goal: Boost confidence and independence in trip planning for beginners.
Goal: Boost confidence and independence in trip planning for beginners.
HMW
HMW
HMW
Make beginners feel more confident about the planning process.
Reduce reliance on others for planning trips.
Provide accurate travel guidance to beginners.
Make beginners feel more confident about the planning process.
Reduce reliance on others for planning trips.
Provide accurate travel guidance to beginners.
Make beginners feel more confident about the planning process.
Reduce reliance on others for planning trips.
Provide accurate travel guidance to beginners.
POV 3
POV 3
POV 3
Problem: Young adults with low budgets struggle to find affordable travel options and alternatives.
Problem: Young adults with low budgets struggle to find affordable travel options and alternatives.
Problem: Young adults with low budgets struggle to find affordable travel options and alternatives.
Goal: Assist young adults with limited budgets in planning worthwhile trips.
Goal: Assist young adults with limited budgets in planning worthwhile trips.
Goal: Assist young adults with limited budgets in planning worthwhile trips.
HMW
HMW
HMW
Help young adults save more and increase their budget for overseas travel.
Ensure worthwhile travel plans for young adults with budget constraints.
Provide alternative travel suggestions within their own country.
Help young adults save more and increase their budget for overseas travel.
Ensure worthwhile travel plans for young adults with budget constraints.
Provide alternative travel suggestions within their own country.
Help young adults save more and increase their budget for overseas travel.
Ensure worthwhile travel plans for young adults with budget constraints.
Provide alternative travel suggestions within their own country.
POV 4
POV 4
POV 4
Problem: Young travellers lack assurance of the quality of overseas travel options.
Problem: Young travellers lack assurance of the quality of overseas travel options.
Problem: Young travellers lack assurance of the quality of overseas travel options.
Goal: Provide assurance and confidence in travel options for young adults.
Goal: Provide assurance and confidence in travel options for young adults.
Goal: Provide assurance and confidence in travel options for young adults.
HMW
HMW
HMW
Provide assurance of the quality of products and services.
Increase confidence in investing time, money, and effort in a particular service or product.
Encourage young adults to provide reviews and ratings for fellow travellers.
Provide assurance of the quality of products and services.
Increase confidence in investing time, money, and effort in a particular service or product.
Encourage young adults to provide reviews and ratings for fellow travellers.
Provide assurance of the quality of products and services.
Increase confidence in investing time, money, and effort in a particular service or product.
Encourage young adults to provide reviews and ratings for fellow travellers.
Personas
Personas
Personas
Important Features
Important Features
Important Features
1
1
CIRCLE
CIRCLE
CIRCLE
A collaborative space for a group of people planning a trip together.
A collaborative space for a group of people planning a trip together.
A collaborative space for a group of people planning a trip together.
Create a Circle
Invite Member
Remove Member
Delete Circle
Member List
Add/View/Update/ Delete Itinerary
Add/View/Update/ Delete Booking
Message : Send a direct message to a circle member
Circle Chat
Create a Circle
Invite Member
Remove Member
Delete Circle
Member List
Add/View/Update/ Delete Itinerary
Add/View/Update/ Delete Booking
Message : Send a direct message to a circle member
Circle Chat
Create a Circle
Invite Member
Remove Member
Delete Circle
Member List
Add/View/Update/ Delete Itinerary
Add/View/Update/ Delete Booking
Message : Send a direct message to a circle member
Circle Chat
2
2
CHANNEL
CHANNEL
CHANNEL
A shared space where a circle can collaborate with other users (locals, expert travellers, etc)
A shared space where a circle can collaborate with other users (locals, expert travellers, etc)
A shared space where a circle can collaborate with other users (locals, expert travellers, etc)
Create a Channel
Invite Collaborator
Remove Collaborator
Delete Channel
Member List
View Channel Itinerary - Make a suggestion
View Booking
Message : To send a direct message to a channel member
Channel Chat
Create a Channel
Invite Collaborator
Remove Collaborator
Delete Channel
Member List
View Channel Itinerary - Make a suggestion
View Booking
Message : To send a direct message to a channel member
Channel Chat
Create a Channel
Invite Collaborator
Remove Collaborator
Delete Channel
Member List
View Channel Itinerary - Make a suggestion
View Booking
Message : To send a direct message to a channel member
Channel Chat
3
3
SEARCH
SEARCH
SEARCH
Search for existing itineraries
Search for existing itineraries
Search for existing itineraries
Search for existing itineraries with user inputs like :
Destination
Budget per person
Dates, No. of Members etc.
For a chosen itinerary the user in prompted to create a circle (If group no. is 1 the user in prompted to create a channel) If no such itinerary exists the user is prompted to create an itinerary
Search for existing itineraries with user inputs like :
Destination
Budget per person
Dates, No. of Members etc.
For a chosen itinerary the user in prompted to create a circle (If group no. is 1 the user in prompted to create a channel) If no such itinerary exists the user is prompted to create an itinerary
Search for existing itineraries with user inputs like :
Destination
Budget per person
Dates, No. of Members etc.
For a chosen itinerary the user in prompted to create a circle (If group no. is 1 the user in prompted to create a channel) If no such itinerary exists the user is prompted to create an itinerary
4
4
COLLABORATORS
COLLABORATORS
COLLABORATORS
Locals, expert travellers, etc that other users can connect with to share information
Locals, expert travellers, etc that other users can connect with to share information
Locals, expert travellers, etc that other users can connect with to share information
List of 'been to' travellers
Travellers who have already been to a particular destination (to send out invitation to join channels)
List of 'is in' travellers
Travellers who are currently in a particular destination (to send out invitation suggesting a meet up)
List of 'been to' travellers
Travellers who have already been to a particular destination (to send out invitation to join channels)
List of 'is in' travellers
Travellers who are currently in a particular destination (to send out invitation suggesting a meet up)
List of 'been to' travellers
Travellers who have already been to a particular destination (to send out invitation to join channels)
List of 'is in' travellers
Travellers who are currently in a particular destination (to send out invitation suggesting a meet up)
User Flows
User Flows
User Flows
Task Flows
Task Flows
Task Flows
Low Fidelity Wireframes
Low Fidelity Wireframes
Low Fidelity Wireframes
UI Component Library
UI Component Library
UI Component Library
Usability Test
Usability Test
Usability Test
The usability test for the CollabMyTrip aimed to evaluate its effectiveness and user satisfaction. The test was conducted with 5 participants, and they were asked to perform 3 tasks related to CollabMyTrip.
The usability test for the CollabMyTrip aimed to evaluate its effectiveness and user satisfaction. The test was conducted with 5 participants, and they were asked to perform 3 tasks related to CollabMyTrip.
The usability test for the CollabMyTrip aimed to evaluate its effectiveness and user satisfaction. The test was conducted with 5 participants, and they were asked to perform 3 tasks related to CollabMyTrip.
RESEARCH GOALS
RESEARCH GOALS
RESEARCH GOALS
Identify and revise the usability issues of CollabMyTrip
Determine the platform's ease of use
Determine participants' satisfaction
Ensure users are able to understand the features
Uncover accessibility issues
Understand how users interact with the product
Evaluate any roadblocks that hinder successful completion of a task
Identify and revise the usability issues of CollabMyTrip
Determine the platform's ease of use
Determine participants' satisfaction
Ensure users are able to understand the features
Uncover accessibility issues
Understand how users interact with the product
Evaluate any roadblocks that hinder successful completion of a task
Identify and revise the usability issues of CollabMyTrip
Determine the platform's ease of use
Determine participants' satisfaction
Ensure users are able to understand the features
Uncover accessibility issues
Understand how users interact with the product
Evaluate any roadblocks that hinder successful completion of a task
1
1
1
Look for an itinerary and save it for later
Look for an itinerary and save it for later
Look for an itinerary and save it for later
"You are planning to take few days off and visit Europe this coming summer. You come across CollabMyTrip through a quick google search and decide to give it go. You realise that the platform provides detailed itineraries and theres one in particular that catches your eye. But you're in a rush and you want to save it to read later. How might you go about doing this?"
"You are planning to take few days off and visit Europe this coming summer. You come across CollabMyTrip through a quick google search and decide to give it go. You realise that the platform provides detailed itineraries and theres one in particular that catches your eye. But you're in a rush and you want to save it to read later. How might you go about doing this?"
"You are planning to take few days off and visit Europe this coming summer. You come across CollabMyTrip through a quick google search and decide to give it go. You realise that the platform provides detailed itineraries and theres one in particular that catches your eye. But you're in a rush and you want to save it to read later. How might you go about doing this?"
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 1/10 (1 is very easy and 10 is very difficult)
Average Difficulty Rating: 1/10 (1 is very easy and 10 is very difficult)
Average Difficulty Rating: 1/10 (1 is very easy and 10 is very difficult)
2
2
2
Invite a collaborator to an existing channel
Invite a collaborator to an existing channel
Invite a collaborator to an existing channel
"You pitch your travel idea to a friend and he/she wants to travel to travel to Europe as well. So you create a circle (you and your friend) and pin a chosen itinerary to the circle. Although the itinerary has been very useful to plan the trip, you would like some recommendations for the best restaurants in town. So you create a new channel about the same. What steps will you take to invite a collaborator to this newly created channel?"
"You pitch your travel idea to a friend and he/she wants to travel to travel to Europe as well. So you create a circle (you and your friend) and pin a chosen itinerary to the circle. Although the itinerary has been very useful to plan the trip, you would like some recommendations for the best restaurants in town. So you create a new channel about the same. What steps will you take to invite a collaborator to this newly created channel?"
"You pitch your travel idea to a friend and he/she wants to travel to travel to Europe as well. So you create a circle (you and your friend) and pin a chosen itinerary to the circle. Although the itinerary has been very useful to plan the trip, you would like some recommendations for the best restaurants in town. So you create a new channel about the same. What steps will you take to invite a collaborator to this newly created channel?"
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 1.4/10
Average Difficulty Rating: 1.4/10
Average Difficulty Rating: 1.4/10
3
3
3
Leave a Circle
Leave a Circle
Leave a Circle
"Now fast forward to after summer. You are already back from your Europe trip. You realise that your still a member of the circle. You want to organise/declutter your 'My Circles' page. You decide to leave the circle so it would not appear in your 'My Circles' page anymore. What steps will you take to leave the circle?"
"Now fast forward to after summer. You are already back from your Europe trip. You realise that your still a member of the circle. You want to organise/declutter your 'My Circles' page. You decide to leave the circle so it would not appear in your 'My Circles' page anymore. What steps will you take to leave the circle?"
"Now fast forward to after summer. You are already back from your Europe trip. You realise that your still a member of the circle. You want to organise/declutter your 'My Circles' page. You decide to leave the circle so it would not appear in your 'My Circles' page anymore. What steps will you take to leave the circle?"
Task Success Rate: 100%
Task Success Rate: 100%
Task Success Rate: 100%
Average Difficulty Rating: 2/10
Average Difficulty Rating: 2/10
Average Difficulty Rating: 2/10
Usability Test Findings
Usability Test Findings
Usability Test Findings
Overall all the participants felt comfortable performing the tasks to completion. The time on task was also low for all tasks. Although, users who might not be familiar with the platform's terms/features (such as circles /collaborators /channels etc) might require a bit more time to get comfortable.
Overall all the participants felt comfortable performing the tasks to completion. The time on task was also low for all tasks. Although, users who might not be familiar with the platform's terms/features (such as circles /collaborators /channels etc) might require a bit more time to get comfortable.
Overall all the participants felt comfortable performing the tasks to completion. The time on task was also low for all tasks. Although, users who might not be familiar with the platform's terms/features (such as circles /collaborators /channels etc) might require a bit more time to get comfortable.
Changes made based on Usability Test Results
Changes made based on Usability Test Results
Changes made based on Usability Test Results
“Anywhere” option added to suggestions
“Anywhere” option added to suggestions
“Anywhere” option added to suggestions
Before
Before
After
After
“My Trips” renamed to “My Collaborations”
“My Trips” renamed to “My Collaborations”
“My Trips” renamed to “My Collaborations”
Before
Before
After
After
UI Implementation
UI Implementation
UI Implementation
Tab Interface
Tab Interface
Utilised a tab interface with two tabs: "Itinerary" and "Collaborators" for easy navigation between search functionalities
Utilised a tab interface with two tabs: "Itinerary" and "Collaborators" for easy navigation between search functionalities
Dynamic Suggestions
Dynamic Suggestions
Implemented dynamic suggestion cards that appear upon activating the search textbox in the "Itinerary" tab. Suggestions include popular destinations such as "Anywhere," "Europe," "Asia," as well as thematic options like "Mountains" and "Forests."
Implemented dynamic suggestion cards that appear upon activating the search textbox in the "Itinerary" tab. Suggestions include popular destinations such as "Anywhere," "Europe," "Asia," as well as thematic options like "Mountains" and "Forests."
User Input Options
User Input Options
Provided additional input options for users to refine their search, including the number of travellers, budget range, and date range.
Provided additional input options for users to refine their search, including the number of travellers, budget range, and date range.
Tab Interface
Utilised a tab interface with two tabs: "Itinerary" and "Collaborators" for easy navigation between search functionalities
Dynamic Suggestions
Implemented dynamic suggestion cards that appear upon activating the search textbox in the "Itinerary" tab. Suggestions include popular destinations such as "Anywhere," "Europe," "Asia," as well as thematic options like "Mountains" and "Forests."
User Input Options
Provided additional input options for users to refine their search, including the number of travellers, budget range, and date range.
Circles
Circles
Circles
A Circle provides a shared environment where group members can collaborate, share ideas, and coordinate trip details. It allows for the organisation of trip-related information, including itineraries, accommodation options, activities, and more. It also supports real-time updates and notifications to keep all group members informed about the latest developments and changes.
A Circle provides a shared environment where group members can collaborate, share ideas, and coordinate trip details. It allows for the organisation of trip-related information, including itineraries, accommodation options, activities, and more. It also supports real-time updates and notifications to keep all group members informed about the latest developments and changes.
A Circle provides a shared environment where group members can collaborate, share ideas, and coordinate trip details. It allows for the organisation of trip-related information, including itineraries, accommodation options, activities, and more. It also supports real-time updates and notifications to keep all group members informed about the latest developments and changes.
My Circles Page
My Circles Page
My Circles Page
Display all circles the user is a member of, with some cards featuring an "Upcoming" tag to highlight upcoming trips.
Display all circles the user is a member of, with some cards featuring an "Upcoming" tag to highlight upcoming trips.
Display all circles the user is a member of, with some cards featuring an "Upcoming" tag to highlight upcoming trips.
Circle Details
Circle Details
Circle Details
Each circle's page organises all trip-related information, including itineraries, accommodation, flights, activities, and indicates which channel the circle is part of.
Each circle's page organises all trip-related information, including itineraries, accommodation, flights, activities, and indicates which channel the circle is part of.
Each circle's page organises all trip-related information, including itineraries, accommodation, flights, activities, and indicates which channel the circle is part of.
User Options
User Options
User Options
Provides users with various options for managing circles, including adding members, renaming circles, muting notifications, and leaving circles as needed.
Provides users with various options for managing circles, including adding members, renaming circles, muting notifications, and leaving circles as needed.
After confirmation, users can either recycle the item immediately or save it for later, by adding saved items to the "Recycle Later" list for convenient planning.
Channels
Channels
Channels
A Channel is shared space where circles can collaborate with other users, including locals, expert travellers, and more. It allows circle members to seek advice from external users, leveraging their expertise and insights to optimise trip plans. It enables the sharing of resources, such as destination guides, travel tips, and recommended experiences, enhancing trip planning and exploration while fostering community engagement and networking opportunities.
A channel can only exist if there is a circle. In other words, channels are intricately linked to the formation of circles, serving as collaborative spaces exclusively accessible to circle members and external contributors.
A Channel is shared space where circles can collaborate with other users, including locals, expert travellers, and more. It allows circle members to seek advice from external users, leveraging their expertise and insights to optimise trip plans. It enables the sharing of resources, such as destination guides, travel tips, and recommended experiences, enhancing trip planning and exploration while fostering community engagement and networking opportunities.
A channel can only exist if there is a circle. In other words, channels are intricately linked to the formation of circles, serving as collaborative spaces exclusively accessible to circle members and external contributors.
A Channel is shared space where circles can collaborate with other users, including locals, expert travellers, and more. It allows circle members to seek advice from external users, leveraging their expertise and insights to optimise trip plans. It enables the sharing of resources, such as destination guides, travel tips, and recommended experiences, enhancing trip planning and exploration while fostering community engagement and networking opportunities.
A channel can only exist if there is a circle. In other words, channels are intricately linked to the formation of circles, serving as collaborative spaces exclusively accessible to circle members and external contributors.
Internal & External Tags
Internal & External Tags
Internal & External Tags
Cards display an "internal" tag if the user is a member of the circle associated with the channel and an "external" tag for circles where the user is a collaborator.
Cards display an "internal" tag if the user is a member of the circle associated with the channel and an "external" tag for circles where the user is a collaborator.
Cards display an "internal" tag if the user is a member of the circle associated with the channel and an "external" tag for circles where the user is a collaborator.
Trip and Members Tabs
Trip and Members Tabs
Trip and Members Tabs
Each channel page contains two tabs: "Trip" for organizing trip-related information and "Members" for listing circle members and collaborators.
Each channel page contains two tabs: "Trip" for organizing trip-related information and "Members" for listing circle members and collaborators.
Each channel page contains two tabs: "Trip" for organizing trip-related information and "Members" for listing circle members and collaborators.
User Options
User Options
User Options
Internal members can find collaborators, rename, mute, leave, or delete a channel while "collaborators" can only mute or leave a channel,
Internal members can find collaborators, rename, mute, leave, or delete a channel while "collaborators" can only mute or leave a channel,
After confirmation, users can either recycle the item immediately or save it for later, by adding saved items to the "Recycle Later" list for convenient planning.
Connecting Travellers
Connecting Travellers
Connecting Travellers
Features individuals who have either "Been to" the destination or "Is in" the destination the user is planning to visit.
Features individuals who have either "Been to" the destination or "Is in" the destination the user is planning to visit.
Features individuals who have either "Been to" the destination or "Is in" the destination the user is planning to visit.
Collaborator Profile Page
Collaborator Profile Page
Collaborator Profile Page
provides detailed information about the collaborator, including their profile picture, current location, and past itineraries.
provides detailed information about the collaborator, including their profile picture, current location, and past itineraries.
provides detailed information about the collaborator, including their profile picture, current location, and past itineraries.
Sending an Invite
Sending an Invite
Sending an Invite
Upon clicking the Send Invite button, users are prompted to compose a message, facilitating personalised communication.
Upon clicking the Send Invite button, users are prompted to compose a message, facilitating personalised communication.
After confirmation, users can either recycle the item immediately or save it for later, by adding saved items to the "Recycle Later" list for convenient planning.
